Global and EU revenue split on the Apple App Store worldwide 2024

Apple charges developers a 30 percent fee on in-app payments and subscriptions. On the Apple App Store, developers and publishers can distribute their mobile applications and earn revenues from having customers buying subscriptions or one-time mobile experiences and virtual goods. Since its launch in July 2008, the Apple App Store business model has been based on hosting mobile apps for a fee charged to developers on their in-app sales or paid app revenues. However, since 2020, app publishers have been engaging in a legal battle with Apple to allow third-party payment options and lower commission fees. After the complaints of several high-profile app publishers such as Epic Games, Spotify, and Match Group, Apple has been hit with fines, especially in the European Union - where the region's EU Digital Markets Act (DMA) regulates the tech sector. Since August 2024, publishers in the EU will be subjected to a standard 17 percent commission fee on in-app purchases made via iOS and iPadOS.

苹果公司对开发者收取应用内支付和订阅的30%费用。在苹果应用商店中，开发者和出版商可以分发其移动应用程序，并通过客户购买订阅或一次性移动体验以及虚拟商品来获得收益。自2008年7月推出以来，苹果应用商店的商业模式一直基于对开发者应用内销售或付费应用程序收入收取费用。然而，自2020年起，应用出版商一直在与苹果公司进行法律斗争，以允许第三方支付选项并降低佣金费用。在诸如Epic Games、Spotify和Match Group等知名应用出版商的投诉之后，苹果公司遭受了罚款，尤其是在欧盟——该区域的欧盟数字市场法案（DMA）规范了科技行业。自2024年8月起，欧盟的出版商将面临通过iOS和iPadOS进行的应用内购买的标准化17%佣金费用。