Instagram usage reach in the United States 2021, by age group

As of February 2021, 71 percent of U.S. adults aged between 18 and 29 years used the photo sharing app Instagram. Furthermore, it was found that 44 percent of female adults in the United States used Instagram compared to only 36 percent of adult men.Instagram usage in the United StatesInstagram is one of the most popular social networks in the United States with a 40 percent usage reach among the adult population. Social media juggernaut Facebook has a 68 percent population reach. Whereas Facebook and Snapchat usage are projected to either decline or stagnate until 2021, Instagram user engagement is estimated to increase from 26 to 29 minutes per day. The number of Instagram users in the United States is also set to keep growing over the coming years – in 2019, there were approximately 107.2 million monthly active U.S. Instagram users with forecasts estimating almost 120.3 million monthly users in 2023.Teens and InstagramInstagram usage is also widely spread among teenagers in the United States: in 2018, three quarters of female U.S. teenagers aged 13 to 17 years accessed the social network, along with 69 percent of male teens. The social network is more popular among older teens than younger ones, although this may simply be due to parental restrictions around smartphone usage and media consumption.

截至2021年2月，美国18至29岁的成年人中，有71%使用了照片分享应用Instagram。此外，研究发现，美国女性成年人中，使用Instagram的比例为44%，而成年男性的比例为36%。在美国，Instagram是最受欢迎的社交网络之一，成年人口中的使用率达到了40%。社交媒体巨头Facebook的人口覆盖率为68%。尽管Facebook和Snapchat的使用率预计到2021年将有所下降或停滞，但Instagram的用户参与度预计将从每天26分钟增加到29分钟。在未来几年内，美国Instagram用户数量也预计将持续增长——截至2019年，美国约有1.072亿每月活跃用户，预计到2023年每月活跃用户将达到约1.203亿。青少年与Instagram：在美国，Instagram的使用在青少年中也非常普遍：2018年，75%的美国13至17岁女性青少年访问了该社交网络，同时69%的男性青少年也如此。尽管这可能仅仅是因为家长对智能手机使用和媒体消费的监管限制，但Instagram在年龄较大的青少年中比年轻青少年中更受欢迎。