Value of B2B and B2C insurance premiums written in Germany 2019, by product

It is estimated that the B2C segment of the life, annuities and payment protection was the largest one in Germany as of 2019, at almost 88.4 billion euros in written premiums. Within the personal insurance sector, however, the B2B segment was leading over the B2C.

据估算，截至2019年，在德国的终身保险、年金及支付保障领域，B2C市场板块已成为最大的板块，其书面保费总额高达约884亿欧元。然而，在个人保险领域，B2B市场板块却超越了B2C板块，占据了领先地位。