Integrating Emotional and Perceptual Influences

Survey data for this research were gathered from tourists visiting Yuelu Academy, a renowned cultural heritage and leisure destination in Changsha, China. From November 1 to November 5, 2025, the tourist survey was conducted at three locations within Yuelu Academy: the main gate, the second gate, and the lecture hall. Twelve college students from Hunan Agricultural University in Changsha were trained as survey administrators and familiarized with the specifics of Yuelu Academy. Survey administrators were divided into three equal groups. Researchers informed respondents that their personal information would not be verified and that the survey was anonymous. Additionally, respondents were assured that survey data would serve exclusively academic research purposes to enhance understanding of tourists' viewpoints and travel experiences, not for commercial purposes. Respondents could request clarifications as needed, and survey administrators remained nearby while respondents completed the questionnaire. Once a questionnaire was completed, survey administrators promptly checked for omissions and requested respondents to complete any missing information on-site. Of 570 questionnaires distributed, 552 were returned, with 13 discarded due to incomplete information, yielding 539 valid responses (a 94.56% valid response rate), which were retained for analysis.