FOLKSONOMIES, HASHTAGS, AND FEMINIST CAMPAIGNS ON THE INTERNET: HOW #MEUAMIGOSECRETO, #BELARECATADAEDOLAR AND #MEUPRIMEIROASSÉDIO LED US TO #ELENÃO

ABSTRACT Based on the contemporaneous context of authorship and participation on the internet and the theories about folksonomies, this paper aims to discuss the uses and circulation of four significant hashtags for the Brazilian feminist movement: #meuprimeiroassédio (#myfirstharassment), #meuamigosecreto (#mysecretfriend), #belarecatadaedolar (#restrainedbeautifulhousewife), all of them disseminated in 2015 and 2016, and #elenão (#nothim), in 2018. Through quantitative and qualitative-interpretative analysis based on responses to a questionnaire and on a sample of shared posts on Facebook, Twitter and Instagram, it was possible to understand how a group of women feels about the use of hashtags in feminist campaigns, what are the specific characteristics of each of these hashtags, regarding language of the indexed contents and the virtual environments in which they circulate, and how the experience and the repercussion of the campaigns of 2015 and 2016 were important for the 2018 campaign.