The Price of Transparency: How Generative AI Advertising Disclosure Affects Consumer Purchase Intention

This dataset supports the findings of the study titled "The Price of Transparency: How Generative AI Advertising Disclosure Affects Consumer Purchase Intention" The dataset includes six files: advertisement stimuli used in the pre-study for stimulus selection, raw data collected from 20 participants in the pre-study, the survey instrument containing all measurement items, raw data from the AI-disclosed condition, raw data from the AI-undisclosed condition, and SPSS result. All data were collected from Indonesian respondents via online survey using a between-subjects experimental design grounded in the Persuasion Knowledge Model (PKM).