Countries with the most Instagram users 2024

As of January 2024, India had a total of 362 million Instagram users, the largest Instagram audience in the world. The United States had 169 million users, and Brazil had 134 million. Indonesia, Turkey, and Japan ranked in fourth, fifth and sixth position, respectively. Brunei is the leading country for Instagram audience reach, with 92 percent of the population using the social media service. Guam came in second, with a penetration rate of 79.2 percent and the Cayman Islands ranked third, with 78.8 percent, followed closely by Kazakhstan, Iceland and Montenegro. It took Instagram 11.2 years to reach the milestone of 2 billion monthly active users worldwide. WhatsApp, also owned by Meta, took 11 years, whilst Facebook took 13.3 years and YouTube took just over 14 years. Instagram’s demographics in the United StatesAs of May 2021, Instagram was the fourth most visited social media service in the United States, after Facebook, Pinterest and Twitter. Out of TikTok, Instagram and Snapchat, TikTok was the most used of all three platforms by Generation Z. Overall, 57 percent of Gen Z social media users used Instagram, down from 61 percent in 2020 and 64 percent in 2019. Instagram finds most popularity with those in the 25 to 34 year age group, and as of December 2021, roughly a third of all users in the United States belonged to this age group. The social media app was also more likely to be used by women. Most followed accounts on InstagramInstagram’s official account had the most followers as of February 2022 with over 470 million followers. Manchester United forward Cristiano Ronaldo (@cristiano) had over 401 million followers on the platform and media personality and makeup mogul Kylie Jenner (@kyliejenner) had over 309 million followers. National Geographic (@natgeo) had over 206.9 million followers, sharing educational content through its renowned photojournalism.

截至2024年1月，印度拥有3.62亿Instagram用户，位居全球Instagram用户群体之首。美国以1.69亿用户紧随其后，巴西则有1.34亿用户。印度尼西亚、土耳其和日本分别位列第四、第五和第六位。文莱在Instagram用户覆盖度方面处于领先地位，92%的国民使用该社交媒体服务。关岛以79.2%的渗透率位居第二，开曼群岛以78.8%的渗透率排名第三，紧随其后的是哈萨克斯坦、冰岛和黑山。Instagram用了11.2年时间实现了全球2亿月活跃用户的里程碑。同样隶属于Meta的WhatsApp用了11年时间，而Facebook则用了13.3年，YouTube则略超过14年。截至2021年5月，Instagram在美国已成为第四大最受欢迎的社交媒体平台，仅次于Facebook、Pinterest和Twitter。在TikTok、Instagram和Snapchat三大平台中，TikTok是Z世代使用最为频繁的平台。总体来看，57%的Z世代社交媒体用户使用Instagram，这一比例较2020年的61%和2019年的64%有所下降。Instagram在25至34岁年龄段的用户中尤为受欢迎，截至2021年12月，美国所有用户中约有三分之一属于这一年龄段。此外，该社交媒体应用更受女性用户的青睐。截至2022年2月，Instagram官方账号拥有超过4.7亿粉丝，曼联前锋克里斯蒂亚诺·罗纳尔多（@cristiano）在平台上的粉丝数超过4.01亿，媒体人物兼化妆巨头凯莉·詹纳（@kyliejenner）拥有超过3.09亿粉丝。国家地理（@natgeo）拥有超过2.069亿粉丝，通过其著名的摄影报道分享教育内容。