Leading distribution channels for purchasing apparels China 2019

In 2019, more than one-fourth of China’s apparel was sold in department stores. Meanwhile, online retailing accounted for 34.3 percent of the total apparel sales that year. The burgeoning online fashion shoppingChina’s fashion industry has taken flight in recent years, owing to the proliferation of e-commerce. Affordable prices and unconditional return policies have attracted both rural deal seekers and busy urban office workers. As of 2019, around 70 percent of Chinese consumers said they had purchased clothing online. As a result, clothing and footwear have become China’s largest online retail category based on sales revenue. In 2020 alone, apparel retailers in China generated approximately 1.8 billion yuan in revenue from online retail business, soaring from 220 million yuan in 2011. Live shopping on the riseMany say that live streaming is the future of online retail. In China, the trendy retail platform has attracted around 388 million users and archived exponential growth in market size in the past three years. Apart from the traditional online shopping experience with only pictures and text descriptions, live commerce provides users with more real-time insights into the products. According to a survey, apparel was the most popular product category among Chinese live streaming shoppers.

2019年，中国超过四分之一的家纺产品在百货商店销售。与此同时，网络零售业当年占据了家纺销售总额的34.3%。得益于电子商务的蓬勃发展，近年来中国时尚产业迅速崛起。实惠的价格和无条件退换货政策吸引了农村的精明消费者和忙碌的城市办公室工作人员。截至2019年，约70%的中国消费者表示他们曾在线购买服装。因此，以销售额计算，服装和鞋类已成为中国最大的网络零售类别。仅2020年，中国的服装零售商通过网络零售业务创造了约18亿元人民币的收入，这一数字从2011年的2.2亿元人民币激增。直播购物兴起众多观点认为直播购物是网络零售的未来。在中国，这一时尚的零售平台在过去三年中吸引了约3.88亿用户，市场规模实现了指数级增长。除了传统的以图片和文字描述为主的在线购物体验外，直播购物还为消费者提供了更多对产品的实时洞察。根据一项调查，服装是中国直播购物消费者中最受欢迎的产品类别。