Media Analysis (MA 95, Electronic Media)
收藏CESSDA2023-03-09 更新2024-08-03 收录
下载链接：
https://datacatalogue.cessda.eu/detail?lang=en&q=65bf46397885644737baf014a97f65bcb286e54e570f719f5beb4797b5ec4289
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资源简介：
The study series ´Media Analyse´ is an annual, systematic survey of media usage among the German population which is conducted by ´Arbeitsgemeinschaft für Media-Analyse (AGMA)“. AGMA includes popular consumer media, advertising agencies and various advertising companies. A random sample is surveyed annually in a personal interview about their media use. The present study from 1995 focuses on the use of electronic media and particularly on television consumption.
提供机构：
GESIS Data Archive for the Social Sciences
