eCommerce Benchmark KPIs: Global Stationery, Crafts & Art Supplies

In 2023, next to an add-to-cart rate of 12.8%, a cart abandonment rate of 72%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for the global Stationery, Crafts & Art Supplies market also consist of an AOV of US$40, a discount rate of 11.9%, and a return rate of 3.4%.

于2023年，全球文具、工艺品与艺术用品市场的电子商务基准关键绩效指标（KPIs）中，除12.8%的加入购物车率、72%的购物车放弃率和3.6%的转化率之外，还包括平均订单价值（AOV）为40美元、折扣率为11.9%以及退货率为3.4%。