The Impact of Sustainable Social Media Marketing on Behavioral Intention toward Sustainable Fashion Products: The Mediating Role of Brand Image and Brand Trust

This dataset contains the raw questionnaire responses and processed data used in the study entitled "The Impact of Sustainable Social Media Marketing on Behavioral Intention toward Sustainable Fashion Products: The Mediating Role of Brand Image and Brand Trust." The study employed a quantitative cross-sectional research design with purposive sampling and collected data from 180 respondents who were at least 17 years old and had prior experience using sustainable fashion products. The data were collected through an online questionnaire using a five-point Likert scale.