Importance of luxury brands adopting sustainability in Europe quarterly 2021-2024

According to the results of a survey conducted in the first quarter of 2024, seven in ten luxury shoppers in Europe found the adoption of sustainable luxury policies by luxury brands very or somewhat important. This includes environmental protection, social responsibility and ethical behavior. On the other hand, about 30 percent of consumers are neutral or do not find sustainability important.

根据2024年第一季度进行的一项调查结果显示，欧洲十之七的奢侈品消费者认为，奢侈品品牌采纳可持续奢华政策极为重要或具有一定重要性。这包括环境保护、社会责任及道德行为。另一方面，大约百分之三十的消费者持中立态度或认为可持续性并不重要。