G2 Buyer Intent Data - (Free/Sample)

B2B buyers spend $600B on software annually, and 86% of software buyers leverage peer review sites when making their purchasing decisions. Reviews provide an overview of business use cases, likes, dislikes, and advice for prospective buyers. G2 captures over 2M of these reviews, and aggregates activity from 80M buyers who leverage G2’s software review website to make more informed purchasing decisions. The insights delivered in Buyer Intent data present context into the software buyer’s journey, and help businesses target and engage their in-market audience more effectively.

Your sample access to G2 Buyer Intent will depend on the G2 package you qualify for, as per the below:

- Companies qualified for G2 Marketing Solutions will receive a sample data file and a data value assessment to demonstrate the raw data format and to project an ICP-match rate of data upon purchase.

- Companies qualified for G2 Data Solutions will receive data for up to three software company profiles for their specific G2 product profile, comparison report, and categories.

There are two tables for this data:
1. Buyer Intent Detail
2. Traffic (Data Solutions only)

Example Fields:
- Product ID
- Product Name
- Category ID
- Visitor Company
- Visit type - Profile, Comparison, and Category
- Visit URL
- Visit Date
- Visitor Company Employee Count
- Visitor Region
- Visitor Country
- Company Type

搜集汇总

背景与挑战

背景概述

该数据集基于G2平台的软件评论和买家行为数据，涵盖超过200万条评论和8000万买家活动，旨在揭示B2B软件购买者的意图和旅程，以帮助企业更有效地定位目标受众。数据集包含买家意图细节和流量两个表格，提供产品信息、访问类型、公司详情等字段，适用于营销和数据分析解决方案。