Raw Data: Enhancing Consumer Choices towards 4P Strategy's Influence on Offline and Online Purchase Intention
收藏Mendeley Data2026-04-09 收录
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https://data.mendeley.com/datasets/v58tgjh426
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资源简介：
The 4P Marketing Strategy is an important variable for both offline and online store business models because the variables Product, Price, Promotion, and Place will serve as a strong foundation for a business's success. the data is open availability.
提供机构：
Bina Nusantara University
