Online travel market size worldwide 2017-2028

The market size of the online travel industry worldwide increased sharply in 2023 compared to the previous year. After falling to 225 billion U.S. dollars with the onset of the COVID-19 pandemic, the online travel market's global revenue bounced back in 2022, then rose further in 2023, reaching just under 600 billion U.S. dollars. This figure was expected to grow steadily in the following years, exceeding 800 billion U.S. dollars by 2028.What are the leading online travel companies worldwide?When looking at the market capitalization of leading online travel companies worldwide, Booking Holdings reported the highest figure in 2023, ahead of Airbnb and Trip.com Group. The firm, which owns brands like Booking.com, Kayak, and Priceline, also topped the ranking of the leading online travel agencies (OTAs) worldwide based on revenue. Expedia Group, which operates brands like Expedia, Hotels.com, and Vrbo, reported the second-highest revenue that year.How big is the global travel and tourism market?According to Statista Market Insights, the travel and tourism market’s revenue worldwide – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over 850 billion U.S. dollars in 2023, recovering from the impact of the health crisis. When breaking down global travel and tourism revenue by sales channels, the leading role played by the online market is clear, with online transactions generating over two-thirds of total sales value.

在全球范围内，2023年在线旅游行业的市场规模较上一年急剧增长。随着COVID-19疫情的爆发，该在线旅游市场的全球收入一度降至2250亿美元，但于2022年强劲反弹，并在2023年进一步上升，接近6000亿美元。预计在未来几年内，这一数字将稳步增长，到2028年将超过8000亿美元。那么，全球领先的在线旅游公司有哪些呢？在全球领先在线旅游公司的市值方面，Booking Holdings在2023年以最高数值领先于Airbnb和Trip.com Group。该企业拥有Booking.com、Kayak和Priceline等品牌，同时在基于收入的全球领先在线旅游代理（OTA）排名中位居榜首。Expedia Group，运营Expedia、Hotels.com和Vrbo等品牌，当年报告的收入位居第二。全球旅游与旅游业市场规模究竟有多大？根据Statista市场洞察，包括酒店、打包度假、度假租赁、露营和邮轮在内的全球旅游与旅游业收入在2023年达到8500亿美元以上，从健康危机的影响中恢复过来。当按销售渠道细分全球旅游与旅游业收入时，在线市场的主导地位显而易见，在线交易创造了超过三分之二的总销售额价值。