Data of Nonverbal communication of dual anchors in live streaming and its effects on sales

Name: Data of Nonverbal communication of dual anchors in live streaming and its effects on sales
Creator: Zhao, Jichang
Published: 2024-07-04 00:00:00
License: 暂无描述

Figshare2024-07-04 更新2026-04-08 收录

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资源简介：

The data that used to preform the regression in the following paper.Jinghua Liu and Jichang Zhao*. Nonverbal communication of dual anchors in live streaming and its effects on sales. Journal of Retailing and Consumer Services, 2024(81),103972. https://doi.org/10.1016/j.jretconser.2024.103972.<br>Details of the data can be found in Readme.md. Any issues please feel free to contact jichang@buaa.edu.cn.<br>

提供机构：

Zhao, Jichang

创建时间：

2024-07-03