Apple App Store: monetization of highest-ranking apps 2022, by category

As of February 2022, the majority of the leading apps appearing first to users on the Apple App Store results page were free or freemium apps. Paid downloads appeared to be a less frequent monetization option, but still interested 2.4 percent of the highest-ranking gaming apps, as well as 1.51 percent of the highest-ranking health and fitness apps. Approximately 88 percent of all finance apps were free, while around 11.5 percent adopted a freemium model. Approximately 83 percent of the highest-grossing social media apps adopted a freemium model, while more than 17 percent were fully free.

截至2022年2月，在苹果应用商店的搜索结果页面上，首先呈现在用户面前的多数领先应用程序均为免费或免费增值应用程序。付费下载似乎成为一种较为罕见的盈利方式，但仍有2.4%的排名最高的游戏应用程序以及1.51%的排名最高的健康与健身应用程序采用此模式。在所有金融应用程序中，约有88%是免费的，而大约11.5%采用了免费增值模式。在收入最高的社交媒体应用程序中，约有83%采用了免费增值模式，而超过17%则完全免费。