Survey Dataset on AI Chatbot Effectiveness, Customer Satisfaction, and Sales Conversion in Indonesian MSMEs

This dataset contains questionnaire responses collected from Indonesian Micro, Small, and Medium Enterprises (MSMEs) regarding the implementation of AI chatbots as digital customer service tools. The dataset was developed to support the research titled “AI Chatbots as Digital Customer Service: Driving Satisfaction and Conversion in Indonesian MSMEs.” The data includes variables related to chatbot effectiveness, customer satisfaction, interaction quality, perceived usefulness, and sales conversion. Responses were collected from MSME owners and users who have experience interacting with AI chatbot services in digital business environments. This dataset is intended for academic and research purposes related to artificial intelligence adoption, digital customer service, customer experience, and MSME digital transformation.