Social commerce purchase frequency in Japan 2023, by age

The majority of consumers in Japan never shopped on social media, as revealed in a survey conducted in February 2023 by Rakuten Insight. The most frequent shoppers on social media were respondents aged 16 to 24 years, with 28 percent making more than six purchases within the past 12 months. The share of respondents who made social commerce transactions in the past year was much lower among higher age groups.

根据2023年2月由楽天洞察公司进行的调查结果显示，日本的大多数消费者从未在社交媒体上购物。社交媒体上的购物者主要是16至24岁的受访者，其中28%的受访者在过去12个月内进行了超过六次购买。在过去的这一年中，较高年龄组的受访者进行社交商务交易的比例显著较低。