THE TELENOVELA OF 23H: A DESCRIPTION OF THE GENRE FROM THE PERSPECTIVE OF SEMIOLINGUISTICS THEORY

AbstractSince 2011,Globo presents, usually in the second term and in the time range of 23 hours, a remake of a telenovela of great repercussion on previous decades. Besides being played on different time in comparison with the default of the station, those telenovelas have other features, such as a lesser extent. This study aims to describe the situational genre telenovela from one of its formats: telenovela of 23h. For this description, we consider the examples shown so far: O Astro, displayed in 2011; Gabriela, displayed in 2012; and Saramandaia, displayed in 2013. Our theoretical-methodological approach is based on the assumptions of the Semiolinguistcs by Patrick Charaudeau (1983, 1992, 2004) and on the concept of format presented by Aronchi de Souza (2004).