Grindr brand profile in Germany 2023

How high is the brand awareness of Grindr in Germany?When it comes to dating service users, brand awareness of Grindr is at 34 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Grindr in Germany?In total, 9 percent of German dating service users say they like Grindr. However, in actuality, among the 34 percent of German respondents who know Grindr, 26 percent of people like the brand.What is the usage share of Grindr in Germany?All in all, 8 percent of dating service users in Germany use Grindr. That means, of the 34 percent who know the brand, 24 percent use them.How loyal are the users of Grindr?Around 6 percent of dating service users in Germany say they are likely to use Grindr again. Set in relation to the 8 percent usage share of the brand, this means that 75 percent of their users show loyalty to the brand.What's the buzz around Grindr in Germany?In November 2023, about 6 percent of German dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months. Of the 34 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around Grindr in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

在德国，Grindr的品牌知名度究竟如何？针对约会服务用户群体，Grindr在德国的品牌知名度达到了34%。此次调查采用了辅助品牌识别的概念，向受访者展示了品牌标志及书面品牌名称。Grindr在德国的普及程度如何？总计而言，有9%的德国约会服务用户表示喜欢Grindr。然而，实际上，在那些知晓Grindr的34%的德国受访者中，有26%的人对该品牌表示喜爱。Grindr在德国的使用份额是多少？总体而言，8%的德国约会服务用户使用Grindr。这意味着，在知晓该品牌的34%中，有24%的用户选择使用它。Grindr的用户忠诚度如何？大约有6%的德国约会服务用户表示他们可能会再次使用Grindr。相对于品牌的8%使用份额，这表明75%的用户对该品牌表现出忠诚。围绕Grindr在德国的舆论如何？截至2023年11月，大约有6%的德国约会服务用户在过去三个月内在媒体、社交媒体或广告中听说过Grindr。在这34%知晓该品牌的人中，这一比例是18%，意味着在调查进行时，德国对Grindr的舆论热度并不高。若您希望对比不同品牌，可以通过选择特定的调查项目进行深入分析，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。