eCommerce Benchmark KPIs: Global Hobby & Leisure

In 2023, next to an add-to-cart rate of 11.4%, a cart abandonment rate of 73%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for the global Hobby & Leisure market also consist of an AOV of US$93, a discount rate of 10.3%, and a return rate of 4.3%.

于2023年，全球业余爱好与休闲市场的电子商务基准关键绩效指标（KPI）除却11.4%的加入购物车比率、73%的购物车放弃率及3.1%的转化率之外，亦包括平均订单价值（AOV）为93美元、10.3%的折扣率和4.3%的退货率。