Enriching Marketing Education with Non-Growth Centric Approaches: A Pilot Study

This contribution explores the integration of sustainability content into a master's-level product management course within a business management program, focusing on how students respond to and adopt non-growth-centric approaches. - please note: this paper was double-blind peer-reviewed and accepted to be presented at the 50th Macromarketing Conference on June 23rd, 2025. Due to sickness I could not present and the paper will not be published in the official conference proceedings -