The Role of Museums’ Social Media for Supporting Socially Engaged Museum Practices (MAXQDA)

The dataset encompasses diverse forms of mainly qualitative data including interview transcriptions, ethnographic observations, institutional documents, meeting minutes/meeting notes and social media posts from four key museum case studies that are organised into five folders. This dataset encompasses a variety of documents including Docx, PDF, and Excel files. The dataset underpins the thesis titled ‘Crafting Museum Social Media for Social Inclusion Work’ which was part of the European Union ECR Training Network – POEM on participatory memory practices in digital ecologies funded by the Horizon 2020 Marie Skłodowska-Curie grant, agreement No. 764859. The Dataset was used to understand the main research question of the thesis: 1) How can social media support the museum’s socially inclusive role to potentially challenge social exclusion and associated inequalities? This was underpinned by two additional questions: 2) How do structures (institutional and social platforms) shape how staff carry out social inclusion work through social media? 3) Which work processes enable staff to pursue social inclusion through social media?