World Points of Interest Premium USA Marin County Sample

**Overview**
World Points of Interest - Premium contains the location and details for a diverse set of business locations, leisure hot spots, and geographic features. This dataset utilizes Precisely Spectrum Global Geocoding solution to position each Point of Interest (POI) as accurately as possible.

This is a free sample of Precisely's World Points of Interest Premium USA product covering Marin County, CA . Both the USA & the Global product are available as Paid access. Contact [e-mail] for full product licensing information.

**Use cases**

**Economic Impact Analysis**
Understand and assess the types and attributes of businesses (revenue, staffing, ownership) at a location. Monthly updates to the data allow analysis of changes to individual businesses or coverage of businesses over time.
**Fundamental Analysis**
Understand which types of business populate a given location. Deep dive into the attributes of the businesses such as revenue, staffing, ownership.
**Personalize Customer Experiences**
Understand the type of businesses at given locations allowing for enhanced customer communication. Provide detailed information at the individual business and location level.
**Accelerating Advertising Revenue**
Understand which businesses populate a given location to create targeted advertising campaigns to optimize returns.

**Product details**
World Points of Interest Premium provides location and detailed company information for a diverse set of commercial and retail businesses, leisure, landmark, and geographic features in more than 200 countries and territories around the world. Coverage includes over 362 million POIs globally. World Points of Interest Premium is cross-referenced to determine relationships and insights. The product utilizes a hierarchical classification scheme to ensure global consistency and ease of use. POIs are classified into over 19,000 categories, including transportation, shopping, public utilities, eating and drinking places, and government entities. With access to millions of POIs, you can deepen your analysis with detailed classification that reflects business diversity.
The POI product consists of a single data set (table).

Hierarchical POI classifications for over 19,000 business categories related to:

- Transportation
- Shopping
- Education
- Public utilities
- Health
- Sports
- Government entities
- Eating and drinking
- Police, fire, and hospitals
- Commercial and retail banking
- Accommodation
- Recreation

Over 80 attribute fields including:

- PreciselyID: a unique and persistent identifier for an address
- ISO Country Code
- Name
- Name alias
- Brand name
- Franchise name
- Mailing address
- Formatted address
- Telephone number
- Fax number
- Web address
- Email
- Latitude and longitude (WGS 84 Datum)
- Highest ranking manager
- Standard Industry Classification (SIC) code and descriptions
- SIC-8 Description
- MICODE
- Employee count
- Starting year of current business at location
- Total annual sales/revenue (USD)
- Ticker symbol

**Additional Insights**
https://help.precisely.com/r/n/World-Points-of-Interest-Premium/pub/Latest/en-US/World-Points-of-Interest-Premium-Product-Guide/Introduction

搜集汇总

背景与挑战

背景概述

该数据集为美国加州马林县的兴趣点样本数据，包含362万+全球POI的精确位置和80+属性字段，采用地理编码技术定位，每月更新。主要应用于经济影响分析、客户体验优化和精准广告投放等场景。