Online marketing budgets allocation worldwide 2022, by channel

In a survey of chief marketing officers at large companies in North America, the UK, Germany, and France conducted between February and March 2022, it was found that 10.1 percent of online marketing budgets was allocated to social advertising. A further 9.8 percent was devoted to search, while digital display advertising accounted for 9.3 percent of online marketing budgets.

在2022年2月至3月期间对北美、英国、德国和法国的大型公司首席市场官进行的一项调查中，发现10.1%的在线市场营销预算分配给了社交广告。此外，9.8%的预算用于搜索引擎营销，而数字展示广告则占据了在线市场营销预算的9.3%。