Number of global social network users 2017-2028

How many people use social media?Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.What are the most popular social media platforms? Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

社交媒体的使用情况究竟如何？社交媒体使用已成为网络生活中最受欢迎的活动之一。至2024年，全球超过五十亿人正在使用社交媒体，这一数字预计到2028年将增长至六十亿以上。谁在使用社交媒体？社交网络是全球最受欢迎的数字活动之一，全球范围内的社交网络渗透率持续上升。截至2023年1月，全球社交媒体使用率已达59%，随着欠发达数字市场在基础设施建设及廉价移动设备可获得性方面迎头赶上其他地区，这一数字预计将进一步增长。事实上，社交媒体的全球增长主要得益于移动设备的日益普及。以移动优先市场为代表的东亚在全球移动社交网络渗透率排名中位居首位，紧随其后的是美洲和北欧等成熟的数字强国。人们在社交媒体上花费多少时间？社交媒体是日常互联网使用不可或缺的一部分。平均而言，互联网用户每天在社交媒体和即时通讯应用上花费151分钟，自2015年以来增加了40分钟。拉丁美洲的互联网用户在社交媒体上的平均每日使用时间最长。最受欢迎的社交媒体平台是哪些？市场领导者Facebook作为首个突破十亿注册账户的社交网络，目前拥有约29亿每月活跃用户，成为全球最受欢迎的社交网络。至2023年6月，苹果应用商店中排名靠前的社交媒体应用包括移动即时通讯应用WhatsApp和Telegram Messenger，以及广受欢迎的Facebook移动应用版本。

搜集汇总

背景与挑战

背景概述

该数据集提供了2017年至2030年全球社交媒体用户数量的估计和预测数据，单位为百万。数据集还包含关于社交媒体使用率、增长驱动因素和地区渗透率的背景信息。