Structural equation data

As a growing population is paying attention to physical health, smart wearable fitness devices have become popular around the world. However, individuals’ intention to use smart wearable fitness devices is still worth in-depth study. Based on the Push Pull Mooring Model, this study proposed a research model to explore the effects of pull factors (i.e., attractiveness, peer influence, perceived usefulness, and perceived credibility), push factor (i.e., low interactivity), and mooring factor (i.e., self-efficacy) on individuals’ switching intention to smart wearable fitness devices. Through online surveys, a total of 540 responses were collected. The results of structural equation modeling (SEM) revealed that: (a) Attractiveness, peer influence, perceived utility and perceived credibility of smart wearable fitness devices are significant predictors of switching intention; (b) The low interactivity of not using smart wearable fitness devices or using non-smart fitness devices also positively predict switching intention; (c) Self-efficacy has no significant effect on switching intention, but positively moderates the relationship between attractiveness, peer influence, perceived usefulness, low interactivity, perceived credibility and switching intention. Finally, based on the results, the study put forward some suggestions and enlightenment for future research

随着人口数量的增长，人们对身体健康的关注日益增强，智能可穿戴健身设备在全球范围内受到了广泛欢迎。然而，个人使用智能可穿戴健身设备的意向仍值得深入探讨。基于推拉锚泊模型，本研究提出了一种研究模型，旨在探究吸引力、同伴影响、感知效用和感知可信度等拉力因素（即推力因素），低交互性等推力因素，以及锚泊因素（即自我效能）对个人转向智能可穿戴健身设备意向的影响。通过在线调查，共收集到540份有效回应。结构方程模型（SEM）的结果揭示：（a）智能可穿戴健身设备的吸引力、同伴影响、感知效用和感知可信度是转向意向的重要预测因素；（b）不使用智能可穿戴健身设备或使用非智能健身设备的低交互性也正向预测转向意向；（c）自我效能对转向意向没有显著影响，但正调节了吸引力、同伴影响、感知效用、低交互性、感知可信度与转向意向之间的关系。最终，基于研究结果，本研究为未来研究提出了若干建议和启示。