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The Effect of Price on Firm Reputation

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NBER2020-06-01 更新2025-01-04 收录
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While a business's reputation can affect its pricing, prices can also affect its reputation. To explore the effect of prices on reputation, we investigate daily data on menu prices and online ratings from a large rating and ordering platform. We find that a price increase of 1% leads to a decrease

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2020-06-01
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