eCommerce Benchmark KPIs: Footwear in Turkey

In 2023, next to an add-to-cart rate of 15.3%, a cart abandonment rate of 80.1%, and a conversion rate of 3%, the eCommerce Benchmark KPIs for Footwear in Turkey also consist of an AOV of US$51.6, a discount rate of 7.5%, and a return rate of 8.6%.

于2023年，土耳其鞋类电子商务基准关键绩效指标（KPI）除包含15.3%的加入购物车率、80.1%的购物车放弃率和3%的转化率外，还包括平均订单价值（AOV）为51.6美元、折扣率为7.5%以及退货率为8.6%。