Brazil: leading messenger app users 2024, by gender

According to a 2024 survey, leading messenger apps in Brazil had an overall equal gender distribution, with both women and men accounting each for around 50 percent of its users in the country. Among these apps, Discord had the largest gender discrepancy, as 66 percent of its user base were men. On the other hand, around 60 percent of Snapchat users were women. Additionally, the youngest audience is the dominant public for Discord in Brazil, with 90 percent of its users being from Generation Z or Millennials.

根据2024年的一项调查，巴西领先的即时通讯应用在性别分布上实现了总体均衡，女性和男性用户各占约50%。在这些应用中，Discord的性别差异最为显著，其用户群中男性占比高达66%。另一方面，Snapchat的女性用户占比约为60%。此外，在巴西，Discord的主要受众群体为年轻一代，其中90%的用户属于Z世代或千禧一代。