Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods
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This dataset is collected from 242 filtered survey responders consist of 7 variables: Push = 2, Pull 2, Mooring = 2, and Independent = 1. To support this research: "Understanding Customers' Intentions to Switch from Pay-TV to OTT by Cord-Shaving: A Study Employing Push, Pull, and Mooring Methods"
