Snapchat: global subscription users 2023

In June 2022, social media app Snapchat introduced Snapchat+, a subscription service that offers pre-release and experimental features at a cost of 3.99 U.S. dollars per month. As of December 2023, the company reported seven million Snapchat+ users, up from a reported three million users in April 2023.Snapchat’s audienceMost Snapchat users are taking advantage of the original free version of the app. In 2022, the number of global Snapchat users stood at 548 million. By 2027, it is estimated that there will be over 670 million global users of the social app. India is home to 182 million Snapchat users, whilst the United States is the platform’s second largest market, with 108 million users as of April 2023.Social app downloadsAlthough Snapchat is experiencing steady growth in terms of user numbers, other social media heavyweights still take center stage with regards to number of app downloads. In 2022, Snapchat was the fifth most downloaded mobile app worldwide, with 330 million downloads. TikTok, owned by Beijing-based tech company ByteDance, was the most downloaded app of 2022. Instagram, WhatsApp, and CapCut, ranked second, third, and fourth, respectively.

于2022年6月，社交媒体应用Snapchat推出了Snapchat+订阅服务，该服务提供预发布和实验性功能，每月订阅费用为3.99美元。截至2023年12月，该公司报告称拥有七百万Snapchat+用户，较2023年4月报告的三百万用户有所增长。Snapchat的受众群体中，大多数用户仍在使用原版免费应用。2022年，全球Snapchat用户数量达到5.48亿。预计到2027年，全球社交应用用户数量将超过6.7亿。印度拥有1.82亿Snapchat用户，而美国作为该平台的第二大市场，截至2023年4月有1.08亿用户。社交应用下载量尽管在用户数量方面Snapchat正经历稳步增长，但在应用下载量方面，其他社交媒体巨头仍占据主导地位。2022年，Snapchat成为全球下载量第五大的移动应用，下载量为3.3亿次。由北京字节跳动科技有限公司拥有的TikTok是2022年下载量最大的应用。Instagram、WhatsApp和CapCut分别位列第二、第三和第四。