Domestic Travel Attitudes and Intentions across Vietnamese Generations: The Role of Formative Referents in the Doi Moi Context.

This dataset contains 206 survey responses on domestic travel attitudes and behavioral intentions across Vietnamese generations within the Doi Moi context. Data were collected using a structured questionnaire administered to Vietnamese respondents. The dataset includes measures of formative referents and travel-related constructs, operationalized using Likert-scale items. Participation was voluntary and responses were anonymized for research purposes.