营销保护

依托集团体系业务积累的数据，构建数据算法底座，基于海量样本、机器学习等技术的泛互场景C端风控评分产品，营销保护针对线上营销活动场景，识别活动参与人的“薅羊毛”风险

Leveraging data accumulated from the group's systematic business operations, this dataset establishes a data algorithm foundation. It is a consumer-facing risk control scoring product for general internet scenarios, developed using technologies including large-scale sample datasets and machine learning. For online marketing campaign scenarios, its marketing protection module identifies the risks of bonus hunting (commonly referred to as "薅羊毛") by event participants.

搜集汇总

背景与挑战

背景概述

该数据集名为'营销保护'，由蚂蚁区块链科技提供，利用海量样本和机器学习技术，专注于线上营销活动中的风险识别，特别是针对'薅羊毛'行为的防范。