TTD Connector: Raw Event Data Stream (REDS)

The Raw Event Data Stream (REDS) sends RTB activities on The Trade Desk (TTD) platform at the log level, for use by customers who operate their own analytics reporting systems and merge or mingle logs with other partners for various measurement, audience segmentation and enrichment use cases.

REDS provides access to data at the lowest level of granularity including a privacy-conscious field for identifiers. Each event type is provided via a near-real-time data stream leveraging secure data sharing. which includes information on impressions, clicks, video events, and conversions, shared in the following tables:

- **Impressions**: Contains information about purchased impressions.  

- **Clicks**: Contains information about click activity. 

- **VideoEvents**: Contains post-impression event information relating to viewability, video metrics, and audio events. 

- **Conversions**: Contains information about pixel fires and 1P conversion events. 

For more information on REDS - [https://partner.thetradedesk.com/v3/portal/reds/doc/REDSGeneralInfo#top](https://partner.thetradedesk.com/v3/portal/reds/doc/REDSGeneralInfo#top)

If you’re interested in accessing REDS via Snowflake, contact us for assistance. Provide the following information:

- The Partner ID or Advertiser ID for your relationship with The Trade Desk. 

- Your primary contact information (email, name). 

- Your Snowflake account ID. To look up your account ID, run the following SQL command in Snowflake:  <br/>SELECT current_account(); 

- The Snowflake region associated with your account. To look up your region, run the following SQL command in Snowflake:  <br/>SELECT current_region(); 

Work with your contact at The Trade Desk to sign the required paperwork.