ACSI - U.S. customer satisfaction with online retail as of 2024

This timeline shows the customer satisfaction with e-retail over the years, as measured in the American Customer Satisfaction Index (ACSI) score. In 2024, customer satisfaction with electronic retail reached 80 points out of 100. A bustling e-commerce marketWith one of the largest economies globally, it is no surprise that the United States also is a leading market for e-commerce on the global scale. In 2023, the U.S. Census Bureau reported retail e-commerce sales reaching an estimated 275 million U.S. dollars, nearly doubling since 2019. This high number of sales is made possible by the 273 million e-commerce users in the country – over 80 percent of the population. U.S. online fashion shoppingOf the most popular categories to buy online, apparel and accessories is by far the most popular. In 2024, apparel, footwear and accessories made up 20.2 percent of the country’s total retail e-commerce sales. In the same year, the category was forecast to generate a total 145 billion U.S. dollars in overall revenue.

本时间轴展现了近年来电子商务领域的客户满意度，该满意度通过美国顾客满意度指数（ACSI）评分进行衡量。至2024年，电子零售的客户满意度达到了100分中的80分。在拥有全球最大经济体之一的美国，其电子商务市场在全球范围内亦处于领先地位。据2023年美国人口普查局报告，零售电子商务销售额预计达到27.5亿美元，较2019年翻了一番。如此之高的销售额得益于该国2.73亿电子商务用户，这一数字超过了80%的人口。美国在线时尚购物在最受欢迎的在线购物类别中，服装和配饰无疑是最受欢迎的。2024年，服装、鞋类及配饰占该国总零售电子商务销售额的20.2%。同年，该类别预计将创造总计1450亿美元的总体收入。