Vinted brand profile in Germany 2023

How high is the brand awareness of Vinted in Germany?When it comes to second-hand apparel online shop users, brand awareness of Vinted is at 71 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Vinted in Germany?In total, 37 percent of German second-hand apparel online shop users say they like Vinted. However, in actuality, among the 71 percent of German respondents who know Vinted, 52 percent of people like the brand.What is the usage share of Vinted in Germany?All in all, 30 percent of second-hand apparel online shop users in Germany use Vinted. That means, of the 71 percent who know the brand, 42 percent use them.How loyal are the customers of Vinted?Around 26 percent of second-hand apparel online shop users in Germany say they are likely to use Vinted again. Set in relation to the 30 percent usage share of the brand, this means that 87 percent of their customers show loyalty to the brand.What's the buzz around Vinted in Germany?In September 2023, about 21 percent of German second-hand apparel online shop users had heard about Vinted in the media, on social media, or in advertising over the past three months. Of the 71 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Vinted in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Vinted 在德国的品牌认知度如何？针对在线二手服装店用户，Vinted 在德国的品牌认知度达到了 71%。此次调查采用了辅助品牌识别的概念，向受访者同时展示了品牌标志和品牌名称的书面形式。
Vinted 在德国的受欢迎程度如何？总计有 37% 的德国在线二手服装店用户表示喜欢 Vinted。然而，实际上，在知晓 Vinted 的 71% 的德国受访者中，有 52% 的人对该品牌表示喜爱。
Vinted 在德国的使用份额是多少？总体而言，德国 30% 的在线二手服装店用户使用 Vinted。这意味着，在知晓该品牌的 71% 的受访者中，有 42% 的用户选择使用 Vinted。
Vinted 的客户忠诚度如何？大约有 26% 的德国在线二手服装店用户表示他们有可能再次使用 Vinted。与品牌的 30% 的使用份额相比，这表明 87% 的客户对品牌表现出忠诚度。
德国关于 Vinted 的舆论如何？截至 2023 年 9 月，大约有 21% 的德国在线二手服装店用户在过去三个月内通过媒体、社交媒体或广告听说过 Vinted。在知晓品牌的 71% 中，这占了 30%，意味着在调查期间，德国关于 Vinted 的舆论有所发酵。
若您想比较品牌，可以通过选择调查项目进行深入挖掘，按总在线人口或特定品牌用户进行筛选，或针对您量身定制的目标群体进行细分，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。