Simon AI: Agentic Marketing on Snowflake Data

The Simon AI Agentic Marketing Platform helps marketing teams achieve true 1:1 personalization.It combines an AI-first composable CDP with Simon AI Composable Agents that act as a marketer’s data and execution team, running natively in the Snowflake AI Data Cloud. Marketers start with goals, and agents uncover hidden signals, activate live customer and contextual data, and automate orchestration across channels.By working with the full universe of data in Snowflake, Simon AI turns real-world signals into audiences, launches adaptive campaigns faster, and scales personalization with governance and control. Simon AI includes:<br/><br/>**Simon AI Personalization Studio**<br/>Marketers set a goal, create a Blueprint to guide agents, and scale adaptive campaigns with fresh relevance using AI Fields and AI Moments.<br/><br/>**Simon AI Agents**<br/>Composable AI Agents surface signals, prepare data, and automate execution into engagement channels so marketing teams launch more campaigns faster and convert at scale.<br/><br/>**Simon AI Composable CDP**<br/>The AI-first CDP runs directly in Snowflake with advanced identity resolution, matching, and predictive insights. It unlocks 100× more customer and contextual data with zero movement, powering personalization everywhere on live data.<br/><br/><br/>**How to get access:**

Get in touch with us directly by filling out the Request Form above. We'll work with you to show how Simon AI can empower marketing teams with the data, tools, and support they need to deliver 1:1 personalization across every customer touchpoint.

[Request a demo](https://www.simon.ai/book-a-demo-today) to meet with our team to learn more and begin the process of gaining access to the Simon AI Connected Application.

Once you get access to Simon AI by talking to one of our representatives, we will help you get started as you follow these steps:

1. Make sure you have usage rights to your Snowflake warehouse, database, schema, and tables
2. Work with our team to get your source data prepared and flowing into Simon AI
3. Work with our team to model the data for use in segmentation and audience activation
4. Connect to and configure your end channels
5. Establish mechanisms for data sharing back to your warehouse, if relevant
6. Configure your first Blueprints, AI Fields and AI Moments

All queries, analyses, and AI-generated insights run directly in your secure Snowflake environment, providing robust governance, compliance, and peace of mind.Full documentation for configuring your connected, composable deployment can be found [here](https://composabledocs.simondata.com/docs/connected-deployment).<br/>

原始信息汇总

Simon AI: Agentic Marketing on Snowflake Data 数据集概述

数据集名称

Simon AI: Agentic Marketing on Snowflake Data

提供商

Simon AI

概述

Simon AI Agentic Marketing Platform 是一个以AI为先的可组合CDP，作为Snowflake Connected App运行。该平台帮助营销团队实现真正的1:1个性化，结合了以AI为先的可组合CDP与Simon AI可组合代理，这些代理作为营销人员的数据和执行团队，原生运行在Snowflake AI Data Cloud中。

主要组件

• Simon AI Personalization Studio：营销人员设定目标，创建蓝图以指导代理，并使用AI字段和AI时刻通过新鲜相关性扩展自适应活动。
• Simon AI Agents：可组合的AI代理发现信号、准备数据并自动化执行到参与渠道，使营销团队能够更快地发起更多活动并实现规模化转化。
• Simon AI Composable CDP：以AI为先的CDP直接在Snowflake中运行，具有高级身份解析、匹配和预测性洞察。它在零数据移动的情况下解锁100倍以上的客户和上下文数据，在实时数据上实现无处不在的个性化。

业务需求

• 个性化客户体验：从营销人员的目标开始，通过蓝图转化为AI代理遵循的策略，将洞察转化为AI时刻，并通过AI字段连接到正确的客户，自动执行跨渠道活动。
• 客户获取：基于客户、业务和上下文数据以及相似性和预测模型（如购买可能性或二次购买倾向）实现规模化个性化，提高效率和转化率。
• 受众激活：直接从Snowflake将受众激活到营销平台，使用预测属性和模型（如购买可能性或流失倾向）立即与高价值受众互动。
• 受众细分：利用Snowflake中存储的预测模型和实时行为信号构建自适应细分，确保细分保持相关性。
• 数据质量与清洗：使用内置数据质量工具（如Simon Dedupe）以及托管身份服务在Snowflake内清洗、标准化和规范化数据，确保数据准确性和一致性。
• 身份解析：通过可组合CDP内置的Identity+，通过匹配第一方和丰富的标识符来解析客户身份，处理确定性和概率性匹配，并将统一档案写回Snowflake。

定价信息

• 可通过Snowflake Marketplace Credits购买。
• 被标记为“Cortex AI Ready”。
• 建议安排时间以探索高影响力用例。

类别

• Audience Activation
• Audience Segmentation
• Cortex AI Ready
• Customer Acquisition
• Data Quality and Cleansing
• Identity Resolution
• Integrated SaaS Applications
• Marketing
• Personalize Customer Experiences

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

云区域可用性

AWS

• Africa (Cape Town)
• Asia Pacific (Jakarta)
• Asia Pacific (Mumbai)
• Asia Pacific (Osaka)
• 以及46个更多区域

法律条款

Custom

关于Simon AI

Simon AI Agentic Marketing Platform帮助营销团队实现真正的1:1个性化。它将可组合CDP与直接在Snowflake AI Data Cloud中运行的AI代理相结合，作为营销人员的数据和执行团队。品牌如ASOS和SeatGeek信任Simon AI以更快发起活动、规模化个性化并实现可衡量的收入增长。

访问方式

1. 通过填写请求表单直接与提供商联系以获取演示和访问权限。
2. 获得访问权限后，需确保拥有Snowflake仓库、数据库、模式和表的使用权限。
3. 与Simon AI团队合作准备源数据并流入平台。
4. 合作建模数据以用于细分和受众激活。
5. 连接并配置终端渠道。
6. 建立数据共享回仓库的机制（如相关）。
7. 配置首个蓝图、AI字段和AI时刻。
8. 所有查询、分析和AI生成的洞察都直接在安全的Snowflake环境中运行。

搜集汇总

背景与挑战

背景概述

该数据集描述了Simon AI的Agentic Marketing平台，这是一个在Snowflake AI数据云上运行的AI驱动营销解决方案，旨在通过智能代理和可组合CDP实现1:1个性化营销。平台帮助营销团队从数据中挖掘信号、自动化多渠道执行，并提供安全的数据治理，用户需通过申请流程获取访问权限。