High Tech Data

Merkle is a data aggregator. We take an analytic quantitative approach leveraging our Data Valuation Lab, a rigorous analytical framework used to evaluate and bring together data sources from across the entirety of the data marketplace. DataSource™ merges more than 40 distinct data inputs selected from a field of several hundred providers, tested over the 25-year history of the product. For each data category, Merkle leverages the Data Valuation Lab to isolate the best source of data on the market and supplement it with additional inputs to maximize coverage and consensus, ultimately resulting in a superior solution. Merkle grades this work based on a battery of statistical measures and continuous input from Merkle's acclaimed analytics team and performance marketer clients to optimize our offering. Because of this unyieldingly rigorous methodology, DataSource™ consistently outperforms competitive offerings based on back-testing and in-market results. Also built using our proprietary Data Valuation Lab process to assess and bring together industry-leading data are Merkle's B2B Connect and specialty data products, such as Merkury Life Events.

Sample Tables Include:
-Premium Lifestyle
-Premium Channel
-Premium Social
-DataSource™ Core
-Customer Propensity Scores

Sample Fields Include:
-Email Deliverability Model
-Instagram Influencer
-Facebook Influencer
-Channel Preference - Interactive TV Ads Preference Scale (Zip9)
-Channel Preference - TV Viewing Streaming Scale
-Owns Satellite TV
-Video Games
-High Tech Leader
-Cell Phone
-Presence of iPhone Ownership
-Presence of Android Ownership

搜集汇总

背景与挑战

背景概述

High Tech Data是Merkle公司通过Data Valuation Lab框架精选40多个优质数据源构建的高科技领域数据集，包含消费电子、社交媒体偏好等维度的核心数据表和字段。该数据集通过严格的统计评估和客户反馈机制持续优化，在行业测试中表现优异。