Vegan Consumer
收藏Mendeley Data2024-04-12 更新2024-06-26 收录
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https://data.mendeley.com/datasets/y6m3wk7bxf
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资源简介：
This research aims to provide a theoretical framework to examine the factors that drive the behavior of vegan consumers. Our data reveal that consumers’ social dominance orientation (SDO) is negatively related to preferences for vegan products, with perceived moral status of animals being the underlying factor that drives this relationship. Furthermore, humanization of animals increases liking for vegan products only for low SDO consumers but not for high SDO consumers.
创建时间：
2024-04-11
