Sponsored political advertising on Facebook in the 2018 Swedish election

This dataset contains 2325 sponsored political ads collected during the 2018 Swedish election campaign. The ads were crowd sourced as part of the ProPublica political ads collection initiative and presented on the website https://www.politiskannonsering.se. Volunteers for the collection were recruited in Facebook groups for journalists, mailing lists and in twitter posts. This means that the dataset does not represent all ads and may lack ads for target groups not participating in the collection. Ads were collected through a desktop browser plugin (for Chrome and Firefox). This means that no ads that were targeted at mobile users were collected. (2018-11-01)