Summary of participant characteristics.

Materially deprived communities in the UK have excess morbidity and mortality from cardiovascular disease (CVD) but are less likely to engage with formal care pathways. Community engagement and e-health may be more effective ways to promote risk-reducing lifestyle change. The “Healthy Hearts Project” website was designed for use by community health workers (CHWs) for cardiovascular risk assessment and lifestyle goal setting, or for independent use by community members. This paper describes the website’s development and evaluation. The website was developed using interactive wire frame prototypes in a user-led approach. Qualitative evaluation of the completed website’s usability and acceptability was conducted using the “Thinking Aloud” method in a purposive sample of 10 participants (one voluntary sector employee, three CHWs, two community members and four healthcare professionals). Thinking Aloud interview transcripts were thematically analysed using an inductive approach. A separate quantitative evaluation of usability and the effect of using the website on CVD knowledge and beliefs was conducted. A random sample of 134 participants, recruited using the online platform Prolific, completed the “Attitudes and Beliefs About Cardiovascular Disease” (ABCD) questionnaire before and after using the website, along with the System Usability Scale (SUS). Qualitative evaluation—Four key themes were identified: 1) Website functionality and design—participants generally found the website easy to use and understood the risk communication graphics and the feedback and goal-setting features,; 2) Inclusivity and representation—most participants considered the website inclusive of a range of users/cultures; 3) Language and comprehension–participants found the language used easy to understand but suggested reducing the amount of text; 4) Motivation and barriers to change–participants liked the personalized feedback and empowerment offered by goal-setting but commented on the need for self-motivation. Quantitative evaluation–The mean score across all domains of the ABCD questionnaire (from 2.99 to 3.11, p