Needs analysis of English skills for Thai resort workers in Koh Samet, Thailand

The aim of this study was to investigate use of English language skills, identify the problems encountered, and propose solutions for successful English communication among Thai resort workers in Koh Samet, Rayong Province, Thailand. The research included 56 participants currently employed in various roles in Koh Samet's resorts, specifically from the reception and server departments. A questionnaire and semi- structured interviews were employed to gather both quantitative and qualitative data. Quantitative data were analyzed using measures such as arithmetic mean, standard deviation, and percentage, while qualitative data were analyzed through a content analysis. The findings highlighted that the most essential skills, according to the participants, were listening and speaking. These skills were crucial for understanding customer needs, comprehending different accents, and providing detailed information about room features and facilities. Speaking difficulties emerged as the most challenging problems, hindering resort workers’ effective interactions with foreigners. They struggled when giving directions on a map, often unable to provide clear and detailed explanations. Additionally, the open-ended questions in the questionnaire and semi-structured interviews revealed that participants relied on self-learning through online media to enhance their English proficiency. They actively sought opportunities to practice these communicative skills by watching English news and movies and also listening to English music. Overall, the study emphasizes the significance of improving listening and speaking skills among Thai resort workers. It also highlights the need for targeted language training programs and encourages the utilization of online resources for self-guided learning.