eCommerce Benchmark KPIs: Bags & Accessories in Morocco

In 2023, next to an add-to-cart rate of 9.1%, a cart abandonment rate of 88.2%, and a conversion rate of 1.1%, the eCommerce Benchmark KPIs for Bags & Accessories in Morocco also consist of an AOV of US$114.7, a discount rate of 8.3%, and a return rate of 8.5%.

于2023年，摩洛哥电商行业手袋及配饰领域的KPI基准值中，除9.1%的加入购物车率、88.2%的购物车放弃率及1.1%的转化率之外，亦包括平均订单价值114.7美元、8.3%的折扣率及8.5%的退货率。