TruAudience Identity: Data Health Assessment

Identity can turn unruly and disparate customer data into a single source of truth for your enterprise. Data Health Assessments (DHA) are the first step in improving your data with identity resolution & enrichment. TransUnion’s Data Health Assessment Snowflake Native Application helps marketers, publishers, and platforms understand the quality and condition of their data, and how they could benefit from TransUnion’s Identity Solutions. The DHA app shows the rate at which TransUnion can resolve your data to a unique individual or household, the number of duplicate records you have, and the volume of identifiers and attributes we could append to your customer data. You can now quickly understand how your data can be improved without needing to send data out from your data cloud. Our DHA Match test will show: - Match to TransUnion Identity Graph - Number of duplicates - Number of unique individuals and households - Number of demographics - PII Verification and enhancement of contact points - Demographic fill rates and distribution

搜集汇总

背景与挑战

背景概述

TruAudience Identity的数据健康评估工具可帮助企业在不转移数据的情况下分析客户数据质量，提供身份解析匹配率、重复记录统计、唯一用户/家庭识别以及人口统计信息增强等功能。该解决方案主要服务于需要优化客户数据的市场营销人员、出版商和平台机构。