Share of consumers from the United States who found content created by social media influencers more compelling than scripted advertising written by a marketing professional in the United States from
This dataset is collected from a comprehensive survey investigating consumer preference for types of advertisement in social media. Responces were collected through the combination of in-person interv
This dataset is collected from a comprehensive survey investigating consumer preference for types of advertisement in social media. Responces were collected through the combination of in-person interv
