Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration
收藏Figshare2021-01-06 更新2026-04-28 收录
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https://figshare.com/articles/dataset/Aligning_marketing_channel_relationships_at_the_base_of_the_pyramid_the_importance_of_partner_selection_power_dynamics_and_collaboration/13516649
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资源简介：
Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.
创建时间：
2021-01-06
