Likelihood of customer care contact U.S. 2024, by channel and generation

In 2024, almost all adults from the baby boomer generation preferred using live phone conversations when it came to customer care contact in the United States. The most popular channel for Gen Z, Gen X, and millennials was by email. Only 19 percent of baby boomers stated they used social media as their preferred customer care contact channel.

在2024年，美国几乎所有婴儿潮一代在寻求客户服务联系时，更倾向于使用电话实时对话。对于Z世代、X世代以及千禧一代而言，电子邮件是最受欢迎的沟通渠道。仅有19%的婴儿潮一代表示他们更偏好使用社交媒体作为客户服务的联系途径。