Impact of influencer marketing on shopping behavior in Italy 2024

A 2024 survey showed that influencers have an impact on purchase decisions, as 55 percent of Italian consumers following an influencer on social media are influenced by them when shopping online. However, the percentage was slightly lower than the worldwide average, at 66 percent. Another 51 percent of surveyed Italian consumers considered influencers' recommendations trustworthy.

一项于2024年进行的调查显示，影响者对购买决策具有显著影响，因为55%的追踪社交媒体影响者的意大利消费者在在线购物时受到了其影响。然而，这一比例略低于全球平均水平，后者为66%。此外，还有51%的受访意大利消费者认为影响者的推荐具有可靠性。